EARLY ADOPTER v1 Website - for a limited time only.

Future – Interactive/ Immersive Matching

The I Stand Beside platform will be an interactive space designed to help connect individuals with the natural world in a meaningful, actionable way. 

At its core, the platform will help members to find and select a species to ‘stand beside’ as an advocate or champion. 

This personal commitment will be supported by a wealth of tools and resources to nurture connection, learning, and action.

Through the platform users will be able to explore a dynamic database of species in two complementary ways:

1. Via an interactive graphic representation(s) of the phylogenetic ‘Tree of Life’, based on the open source 2.3M species:
Tree of Life from Duke University USA.  

2. Intelligent search tools will help users find a species / natural entity of particular relevance such as by location, IUCN status, habitat, phylum (or any taxon/clade), or more poetic search terms such as “I love… [small furry things]”

Image of interface

Forum “We Stand Beside”

With parallels to match-making apps, a species will be selected from a user-generated shortlist. 
This will create a profile page on the community forum populated with user- and auto-generated content.

Eventually this collated information, scientific and cultural, auto-populated and user-generated alike would build into virtual books.
Animals, plants, fungi and Natural entities – the rivers, wetlands, oceans and mountains of our Earth, all made familiar celebrated and shared…
A valuable and unique living resource – a virtual library of ecological wisdom and creativity!

1. Species information, insights and multimedia content drawn from public domain and open access biodiversity knowledge providers and projects: 

2. One of the most important things we want to do is automatically link champions to organisations and resources directly relevant to their chosen being using intelligent searches.  Links to directly relevant conservation-, citizen science- and education organisations and projects in the fields of biology, ecology, conservation, rights for nature and art-for-science.

This could be to relevant conservation organisations who focus on your being or its family:

Or perhaps organisations who work to protect the habitats where your creature lives:

Or the threats it faces:

As well as more general organisations doing incredible work in this area:

3. Connections to other users will be proactively formed (We Stand Beside…) by finding users who have chosen a related being (by habitat, location, taxon or threat), enabling members to collaborate, share experiences, and amplify their advocacy efforts. (Importantly we’ll link you to other members Standing Beside similar beings in the same family, or in similar habitats – i.e. your neighbours and relatives!)

4. Cultural narratives – community sourced or user-generated to deepen connection and understanding. The platform encourages creative celebration and storytelling, offering members opportunities to share and showcase their advocacy through art, writing, and media.